We make ZippyAssist.
We're a team of designers, engineers, and business people with decades of experience building software products for both consumers and enterprises. We focus on helping businesses provide better customer experiences, helping them build trust with their customers so they spend more, and spend more often.
Our business is called 6L Inc., founded in 2021.
Today, over 100 businesses use ZippyAssist to support over 185,000 assets across North America. Those businesses range from soloprenuers, to family-run businesses to large regional, and national, enterprises.
Our job is to build software that businesses can rely on, customers find practical to use – and along the way, build a business we are proud of.
Our people.
Neil Swindale
President / Co-founder
A 20+ year veteran of the Vending and Refreshment Services industry with deep knowledge and relationships throughout. Neil held regional sales roles in Pepsi Frito Lay and Nestle Waters before founding Vendcentral—the premier marketing services agency to the industry with annual recurring revenues over $1 million.
Greg Elisara
CEO / Co-founder
Greg founded 6L Inc alongside Neil after 7 years in Fintech and successful roles in advertising and eCommerce prior to that. He joined his last company as employee #12 before going on to hold several senior roles in product design, marketing, brand and communications, culminating in a successful IPO on the Australian stock exchange (ASX) in 2020.
Josh Baumann
VP Engineering
With 3 previous startups under his belt (now 6L Inc being his 4th) Josh brings to the company enormous experience building reliable and scalable systems using teams big and small, from a sole developer commiting the first lines of code to a company going public. Josh’s broad experience covers full stack software development with his most recent roles being in consumer finance.
Zack Swindale
Operations Lead
Zack's experience in technology and operations provides a powerful combination in his role as Operations Lead. In previous roles as Cloud Operations Specialist, to support and operations at SoutWest Airlines, Zack's ability to understand issues and develop solutions make him an integral part of the ZippyAssist team. Zack was recognized Automatic Merchandiser's 40 Under 40 Award winners 2023 – an award that recognizes outstanding individuals who demonstrate leadership and a commitment to advancing convenience services for vending, micro markets and office coffee service.
Rylie Gill
Sales and Customer Success Manager
Rylie, a North Carolina native and 2023 graduate of UNC Wilmington, is the newest addition to the Zippy Assist team. As a driven and passionate sales professional, she is dedicated to understanding each customer’s unique needs, building meaningful connections, and delivering customized solutions.
6L Inc: what's with the name?
By Greg Elisara. Co-founder / CEO.
Although 6L Inc. was founded in September 2021, the company’s origins, like those of the Apple Mac®—and Wham!—go back to the early 80s.
Neil and I both attended the same New Zealand high school in the early 80s, and became friends over a shared love of basketball and surfing.
School was an all boys institution—a multicultural melting pot of over 1,500 students, where an appreciation of math and science for most boys sat a few rungs below rugby matches, rugby practice, and fights. There were other traditional sports—cricket, tennis, bullrush (a kiwi thing: essentially fighting made into a game)—but none of that held much interest for Neil and I. Instead, we were both drawn to a distinctively American sport—and we weren’t alone. While basketball drew mostly confused looks at school, it became the gravitational center for a small group of skinny kids, and a grisly retired national basketball coach who lived nearby. That team would go on to become national champs, and the best basketball team in history (of high schools, in New Zealand, in 1983).
That same year, New Order’s Blue Monday sat at the top of the NZ music charts (sorry, Wham!) and Neil and I started every school day the same way: sat together at the very front of the classroom roasting—and being roasted by—our home room teacher.
Our home room that championship year was called 6L.
Neil and I spent many years thinking about this company before forming it. And when it came time to give it a name we wanted something that reflected our friendship and near 40 year journey. But more than that—it needed to be something about what you could achieve with a great team, vision, commitment, respect, and self-belief that you’ll pull it off.
Also, wham.com wasn’t available.